Posts Taged cable-television

As Scatter Market Soars, what’s the Remedy? Supplement with CPM Network!

The trades have reported an historical upfront marketplace, which can signal a tight scatter market. Per Standard Media Index, this year the scatter marketplace has been up +19%. I offer a prescription to buyers and planners: Take your supplements and use an Unwired National Cable Platform to reach your consumers. Here are some of my remedies:

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